The retail landscape is super dynamic and hyper-competitive – there’s no arguing that. But we recognise that more is required than providing the best insights, engagement strategies and brand experiences. True innovation comes from format changes, clever thinking and messages that resonate.
We’ve added a super-strength dose of well-guided, structured, systematic and repeatable processes to our offering, and we call this RETAIL O2 - You know that "stuff" that happens in Marketing Operations and is the difference between when marketing campaigns go out on time or if there is the right stuff on tickets.
For an added boost, we also provide a liberal serving of creative design solutions called XFACTORY. Quite simply it's a creative design hub that delivers everything from marketing and campaign elements, in store point-of-sale right through to ticketing and in-store experience solutions... plus the communications that ensures your team can get it right. Every. Single. Time.
MARKETING OPERATIONS EFFICIENCES
Retailers in every category worldwide are constantly sprinting a marathon. Trying to outsmart the competition. Trying to be better, stronger and more profitable – and more often than not, trying to do more with less.
With a deep understanding of all the processes involved within a retailer and what’s required to connect with path to purchase touch points, we know there are simpler solutions.
We travel the world to find the best fit-for-purpose solutions and approaches to solve retailers’ pain points. Often it simply requires internal process changes and refinement, but we also offer software for all of retail management needs – from in-store marketing communications through to compliance.
CREATIVE DESIGN HUB
The differentiator for any retailer is delivering brand experiences. It’s vital to provide engaging customer journeys as well as solutions to shoppers’ problems.
For retailers to compete better and "sell more stuff" they require faster, seamless, attention-grabbing creative solutions to enhance their offer.
XFactory allows retailers to:
Create engaging retail creative that works in-store.
Address process efficiencies.
Deliver and do more. Effectively. And sometimes with less.
Should it cost that much?
How come it takes so long?
Why is the process so complex?
Do I need all these designers in-house, all the time?
Are my in-house designers exposed to best-in-class enough to know what will engage today’s shoppers?
Why does this work pass through so many hands in a traditional agency?
If you find yourself wondering any of the above, XFactory is the answer.
Retailers both big and small are trying to gain the competitive edge and build sustainable and relevant businesses for shoppers. Trying to outsmart the competition. Trying to be better, stronger and more profitable.
It can be hard to figure out exactly where to start. For exactly that reason we have created four packages to help different sizes and shapes of retailers kick off the exploration and journey. Eat the elephant, bit by bit.