We have been working with Green Cross Health (GXH) for 5 years, assisting them on the journey to transform the previous Pharmacy Brands buying group structure to become NZ's leading health and wellness provider.
As a strategic partner on this journey, we have developed and continue to deliver Life Pharmacy, Unichem, Green Cross Health, The Doctors and Unichem Maxx brands to the market - across both the retail store and medical centre network.
Our support includes:
Brand elements - from logos and business cards to navigation in-store
Individual site elevations for signage installation
Store layout methodology
Store presentation standards
Strategic project support.
In addition to the physical manifestation of the brand, our process and automation expertise has been critical in transforming merchandise and marketing processes to help the boat go faster and enable the GXH team to focus on what matters.