The RetailX team are retail specialists, with individual deep knowledge from both their time in the corporate retail sector and experience as special consultants. Within our team are the individuals who created the Countdown Onecard, rebranded and repositioned Liquorland, Life and Unichem Pharmacy, killed Warehouse Stationery's 'Mr Pencil' and created the marketing campaigns that have driven growth in some of NZ's biggest retailers.


By bringing together brand and business strategists, creative ideators, designers, marketing communications and retail-tech specialists we #makeretailhappen.

With over 25 years of industry experience, we are reinventing the next era of retail  through the combination of retail art and science. 



Our leadership team is made up of talented individuals who have worked together for 10+ years and loved working together so much they formed their own company!


With incredible depth and breadth of capability, the RetailX team bring shopper experiences to life within the retail ecosystem. We drive retail sales, customer traffic, and brand engagement.


We’re experts in retail – from how you connect with shoppers through transactional storytelling, through to the systems and processes that ensure this happens on the path to purchase, and (finally) with the creative solutions that bring everything to life. 




To inspire retailers to create ideas and experiences that capture customers’ hearts, minds and wallets with authenticity, passion and a desire to do good.

To be the catalyst that enables retailers to continuously reinvent their offer in a way that connects shoppers with ideas and experiences with passion, authenticity and relevance.





Our philosophy and secret sauce for our high performing tribe:


In today’s hyper-competitive environment, RetailX helps retailers reinvent their offer to remain compelling, desirable and relevant.


 As ex-retailers and through our collective experience and knowledge, we bring a unique perspective to the table that no one else has tapped into.


Intuition, experience, art, science – we are the glue, the bridge, the connector and the driver of retail improvement and excellence within retail and your business.


We’re all about curiously looking under the hood, getting our hands dirty, achieving results, generating new inspiration and creating new ways to help retailers thrive.


It’s in our blood.



Every member of our team has a passion and desire to leave a mark on the retail landscape.


Why? Because we love it.


We live to connect shopper tribes with retail brands, creating new ways for retailers to make the impossible possible for shoppers.


We thrive on reinventing retail so all shoppers today, tomorrow and in the future can keep the art of shopping alive.




Here at RetailX, we hold dear to our heart the belief that we have a responsibility to our community, our fraternity and our planet.


We believe that businesses need to serve more than just shareholders – so starting our journey towards B Corp certification was an easy decision!


B Corp is to business what Fair Trade certification is to coffee. B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.


Today there’s a growing community of more than 2,100 certified B Corps from over 50 countries and 130 industries working together toward 1 unifying goal: redefining success in business.


Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.


Collectively, B Corps lead a growing global movement of people using business as a force for good. Through the power of their collective voice, one day all companies will compete to be best for the world, and society will enjoy a more shared and durable prosperity for all.



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